Take: A campaign to raise self esteem in young people. A well-known brand that possesses the funds and the means to support the campaign. A (the) leading youth charity to add credibility and host the campaign.
What’s not to like? Try adding a celebrity ambassador that either didn’t get a script or a campaign manager that must have gone missing in the midst of it.
Kelly Osbourne has been chosen to work as an ambassador for the Prince’s Trust Self Esteem Campaign. The Prince’s Trust is the leading youth charity in the UK and is doing amazing work fighting youth unemployment. So far so good.
In her role as ambassador, Miss Osbourne teamed up with self tan brand St Tropez. Now, I get that looking as pale as the wall behind you doesn’t necessarily help to make you feel a million bucks. But self esteem? Isn’t self esteem something that shouldn’t come off with the next shower? Plus, doesn’t it take self esteem in the first place to leave the house glowing like an orange after a nuclear attack?
On the backstage video, Kelly speaks about the Prince’s Trust and praises the great work they are doing with young people in giving them “…a future for themselves.” That was why she had to join in. I am not sure which role fake tan is supposed to play in this.
“I looked healthy, I looked like 10 pounds skinnier, and it started to make me look at my body in a different way. […] And then I kind of got addicted.”
10 pounds skinnier? Ah, now I get where the self esteem comes from. As we all know, skinnier = better = more beautiful = more self esteem.
And for the lost generation, the unemployed youth? Let’s turn them all into the next generation of Katie Prices and Peter Andres. I am sure that will help turn their lives around.
Picture source: St Tropez
Video source: Elle.com