Beauty, London, Play, Yummy Mummy

Colour me beautiful – Paul & Joe purple smoky eye

Take: one tired mummy

I love how, when I flip through the beauty section of a magazine, little L points at the models and shouts ecstatically ‘Mummy! Mateup! Issis mummy mateup!’ (read: ‘It’s mummy. It’s makeup. It’s mummy with makeup!’) However much I might be flattered though, the truth is an entirely different story.

Trying to copy the ‘purple smoky eye’ (as seen during the SS11 shows at Marc Jacobs, Etro and Paul & Joe), I ended up looking rather Beaten Up Showgirl than Catwalk Queen. Purple isn’t only the colour of royalty, magic and mystery, it is also the colour of bumps and bruises. Dangerous.

So I asked the pros at Paul & Joe (at Fenwick Bond Street) to help me out and work their magic on me. And magic they did.

A blank canvas

At first, the lovely Keiko dipped her brushes deep into the foundation pots to even out my skin tone. Her top tip to avoid concealer making the under eye area look dry and creasy: hydrate well with an eye cream. To make eyeshadow last longer, use an eye makeup primer.

Once you have got the foundation right, don’t ruin it applying your eye shadow. Be extra careful when using darker colours. Placing a tissue underneath your eye should do the trick.

Now, for the smoky eye: choose one dark shade of purple and apply it evenly onto your eyelid, with emphasis on the part closest to the lash line, gradually blending out towards the crease of your eye. Also apply a thin line underneath your lower lash line. You only need one shade, as long as you alter the intensity of it. I find blending easiest using a brush, fingers come second and I am absolutely lost with applicators.

Next, dab golden or bronze pigments or pigment rich eye shadow in the crease of your eyes and…

…in the inner corner of your eyes. Also, apply a coat of mascara and show your eyebrows a little TLC. If you, like me, have light and rather sparse eyebrows, colour in with a pencil that is close to your own eyebrow colour (mouse brown it is then!), starting at the highest point of your eyebrow arch, working outwards first.

Finish off with a dash of lipstick and a bit of blusher, venture outside (and away from the yellow lightening) and have your photo taken on the street:

Et voila: mummy mateup!

Try this at home: Paul and Joe protective fluid foundation with SPF 15eye colour primer, lipstick in Mademoiselle, eyebrow powder and brush. Available at Fenwick on Bond Street.

Thank you, Keiko and Catelyn for having me.


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