London mum and wannabe illustrator. On a mission to find a decent way into motherhood without losing herself. 
I recently wrote a post about the size zero trend and how fed up I was with the image of severely underweight women being presented as the norm. To blame the media or the fashion industry would be a little too easy – I love fashion and I love my magazines, so maybe I am part of the problem?
As a grown-up and more or less confident woman, I can flip through the pages of a magazine without even realising how many sickly thin women ’smile’ from the pages. But our children don’t. On said post Iota commented: ‘My 5 year old asks me occasionally if she’s fat. She isn’t. She isn’t skinny, but she’s fine for a 5 year old. But worrying about size starts young.’
Time to start my own little grassroot campaign against size zero. Every Monday I am going to post a recent image that incorporates the size zero trend and is worth looking at it twice – for it being grotesque and depressing. If you’d like to join in and help raising awareness, please do so. And don’t forget to post your URL in a comment below.
Her comes: Malnourished Monday #1
This is a sketch by designer Katie Gallagher for her SHROUD collection. Can you imagine the brief for the fashion show casting? ‘No, I want them really thin. Like see-through thin. And can’t they look a little bit like zombies? Just tell them not to sleep. And no food either, of course.’
Introducing: Malnourished Monday
You go girl! Long live the size 10! I love this campaign idea, keep it up! Happy rainy monday! x LZ
Good for you. This is a great idea Rxx
Brilliant idea. Well done!
This idea is brilliant! I’m supporting you all the way, for so many reasons. You are a star!
A fab idea hun, I’ve always been not skinny, always the 12/14 end and had to endure fat jibes at school becuase i wasn’t a rake. I would hate my 4girls to feel pressure to look like a zombie xxxxx
A great idea MM. All shapes and sizes make up the world but woman, and young girls in particular, shouldn’t be pressured to conform to one ideal. I’m a size 12 and why this should make me feel fat is beyond me… but it does! I will do everything to make sure my daughter grows up with a positive body image and that she’s healthy. Those are the two most important things. Unfortunately I know she’ll have so many influences to contend with. x
My personal protest is not ever buy anything from Ralph Lauren again!
like it, great idea, will be coming back every Monday
Shroud collection? What, because they’ll all be dropping dead from eating disorders? Apt name….
Lol Nappy Vally girl is on the money “shroud” – exactly! Your so right in what your saying MM and i really hope things can change as it’s depressing to think my four girls will have to contend with this insane body ideal soon.
Great idea – I love it when people make a stand. That’s such a dreadful picture – looks like something from a book I have in the downstaors loo called ‘The Ghastlycrumb Tinies’. Check it out – you’ll see what I mean!
Im the same as you, I love my magazines but does that mean Im supporting the ultra-thin ‘ideal’?
So sad that this size 0 image is so prevalent, so sad that so many women and girls are affected by this–even ‘balanced’ individuals!! I support your campaign!!!
Ha! Saw your post just in time for my first run in yonks in effort to re-gain my size nil. I’m now the average American size of 12 and would be well pleased to get down to a healthy size 6 or 8 which is my ideal. When I was a zero I got a lot of hateful stares but was also a full time smoker. Ditched the ciggies but gained 3 stone. Ah well, it was worth giving up the dirty deed. I was just chatting to my husband yesterday about a woman I work with who eats complete crap but is tiny. Now that makes me ill!
Grim. Does anyone really get off on this crack head anorexic look???
Thanks a lot for your comments and your support. It means a lot to me!
xx Met Mum
Excellent idea. And i love your blog, very smart.
Great idea! I’m totally behind you on this. The image is quite eerie – spot on. How can anyone so painfully thin as the runway models we see these days be happy or healthy?
interesting idea – love the graphic image you have too – I’ve been to a few fashion shows and it always suprised me how awful they look close up – one in ten of them appeared to be truly skinny, healthy and beautiful